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TL;DR: AI doesn’t care about your launch video. Everything you call “growth” was built on one assumption: a human is doing the choosing. If AI becomes the layer between users and the internet: • content gets parsed, not read • brands get ranked, not remembered • funnels get skipped, not optimized AI doesn’t get persuaded. It gets evidence. In that world, you don’t win by being “better at SEO”. You win by being the best tool for a specific job, and by having a founder people trust. Everything else starts to look like optimizing for an audience that’s disappearing. Marketers: if AI is the buyer, your next skill isn’t copywriting. It’s systems. What are you learning first: data, automation, or AI evals?

Teaches growth strategy shift when AI is buyer

🔖 010👁 545mo ago
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@johnrush https://t.co/7HWlQKpkWE
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Filed under Marketing by the model because: Teaches growth strategy shift when AI is buyer. The rules.

Martijn Verbove on Marketing · Outsmart