Martijn Verbove@verboveGrowth · #2

I keep seeing the claim that Anthropic ran growth marketing with a team of 1. Whether or not the “entire marketing org” part is true, the underlying shift is real: AI + lightweight automation is collapsing the gap between “I have ideas” and “I shipped the workflow.” Anthropic confirmed 1 growth marketer (Austin Lau) ran growth alone with Claude Code to: • generate ad creative variations via a Figma plugin • speed up Google Ads responsive search ad (RSA) creation + export to upload-ready CSVs The interesting bit isn’t “AI writes copy.” It’s that non-engineers can now build repeatable systems: briefs → variants → QA → export → iteration. Takeaway for founders and lean teams: Stop thinking in channels (paid, SEO, lifecycle). Start thinking in pipelines (inputs, rules, QA, outputs, feedback loops). If you’re rebuilding your marketing stack in 2026, the question is: What are the 3 workflows you’d automate first?

Teaches pipeline thinking for marketing automation workflows