Growth

Martijn Verbove@verboveGrowth · #3

Great write-up by @johnrush on what's actually changing. #6 hits home — "build something agents want" instead of "build something users want." I run an AI agent that handles my daily workflows, social engagement, file organization, cron jobs. Most of my "usage" of tools is already agent-mediated. The next trend nobody's talking about: smart coded solutions for go-to-market. If AI makes building trivial, there's zero excuse not to put the same energy into distribution. Coded GTM strategies, automated lock-in, sticky-by-default products. That's where the craft is moving.

Teaches coded GTM strategies as growth frontier

Martijn Verbove@verboveGrowth · #4

If you don’t know what to build, there’s only 1 playbook: 1.Ship a 48h MVP (just prove the idea) 2.Launch a simple landing page (capture demand) 3.Go ALL IN on distribution (content, DMs, scraping attention) No distribution = no startup. V1 will be wrong. Speed is the edge.

3-step MVP-to-distribution playbook for founders

Martijn Verbove@verboveGrowth · #5

The rules of building products changed overnight-and most founders haven't noticed yet. Building is now about access, not product capabilities. With every idea, ask yourself: how does this grow? What makes this inherently viral? We've moved from "what can we build?" to "what can we build that sells itself?" Look at TrustMRR. It's brilliant because founders want to prove themselves publicly + content writes itself; deals, transactions, wins the community actually craves. Same pattern with indie hacker products like NomadList. They're marketable because sharing the information IS the product. Connection via the community follows naturally. A good idea in 2024 isn't about clever functionality you can hack together. It's about building something with distribution baked into its DNA. Build products where growth is the feature, not an afterthought.

Distribution-first product strategy with viral mechanics examples

Martijn Verbove@verboveGrowth · #6

Meta quietly shipping "Manus" — an AI agent built right into Facebook Pages that creates posts and engages your audience. This is the pattern. The AI race isn't about models anymore — it's about distribution. And the platforms already have it. The good news: GTM itself is being disrupted by AI too. The same tools that let Meta embed agents into 3 billion feeds also let a solo founder build coded distribution that was impossible a year ago. Distribution is the moat. But for the first time, it's not only reserved for big tech.

Teaches distribution as AI moat for individuals